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Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

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Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
By Sarah Mote
December 14, 2015

Building a Business for Animals First


We’ve all seen them: viral content of a hamster, a kitten, a horse, doing something adorable. Kristopher Nielsen of Kansas City and a friend were discussing this content and the platforms that support the content, but were troubled that the spirit of these networks were not focused on the animals.

Wanting to make a change for the animals, Furency was developed, becoming the first mobile app for pets and their human assistants to share content.

Being a fledgling startup, Furency and it founders haven’t encountered many challenges but Kristopher admits his focus is on creating a product they’ll be proud of and one that users will find enjoyable.

“Finding the best developer and working through which features to include for the launch were our two biggest hurdles.”

Furency Screen Shot

With help from the Social Media Club of Kansas City, app developers and other startups, they’ve come a long way in a short time.

“These groups pointed out things we overlooked and offered ideas to make it better.”

While it’s difficult for many to accept feedback, Kristopher encourages everyone to seek it out.

“It’s tough to develop ideas in a vacuum, so the more feedback you receive, the sooner it helps to improve the product.”

As they prepared to present Furency at 1 Million Cups, they wanted to include the Apple app review as part of their presentation, but the process took longer than expected.

“There are plenty of opportunities for problems or fears to slow us down, but we pushed through it.”

Even without the review, they continued to receive valuable feedback. Kristopher’s greatest satisfaction comes from the enthusiastic support and comments of, ‘That’s a great idea! Have you thought of adding…’ “It’s a great feeling.”

For other startups pursuing an idea, Kristopher’s advice is to find the entrepreneurial path that best suits you and then seek out advice.

“Great things will happen.” 

Post provided by Kris Edens, a copywriting and blogging resource for small business. She resides in Festus and enjoys networking, writing and the entrepreneurial community.

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