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UMKC Innovation Center
By Sarah Mote
December 07, 2015

A Startup That Put an End to Suffering

Sweet Girl Bath & BodyNo parent likes to watch their child suffer, and Devin and Carrie Didier of Springfield were ready for alternatives.

“Our son suffered from severe eczema and years of treatment and altering our lives to prevent the condition did nothing to help,” Devin says.

Unacceptable side-effects from medications and the likelihood that his son could not enjoy a life outdoors were unacceptable to Devin and his wife. “We turned our attention to natural alternatives.”

The process began with Carrie researching products and recipes while Devin learned the business-side of things.

Their first experiments with homemade lotion made from shea butter, coconut oil and beeswax produced positive results. Word of success spread quickly and a friend asked him to make several gift baskets. Interest grew, which led to their first obstacle.

“We needed money to buy large quantities of ingredients and a plan to increase production.”

Through the help of friends and family, they were able to meet the demand and began selling Sweet Girl Bath & Body supplies in 2013. Their next challenge was building awareness, which was solved by attending the Farmers Market of the Ozarks and presenting at 1 Million Cups.

Sweet Girl Bath & Body

That first year was still tough for the Didier family.

“It’s difficult to stand in the cold and convince people to try our lotion when they’re cold too.”

Through Devin’s persistence, he now ships product across the United States.

“The most satisfying part of the business is getting my children involved,” Devin says. “We make it fun and it’s exciting to see them catch the entrepreneurial spirit.”

Devin has plenty of advice to share but wants others to not get stifled by the status quo.

“If you have an idea, do it. It will be hard, but surround yourself with knowledgeable people and be willing to take chances.”

Post provided by Kris Edens, a copywriting and blogging resource for small business. She resides in Festus and enjoys networking, writing and the entrepreneurial community.

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